Tag Archives: persuasion
Expert Testimony: Some Science & Some Art to Increase Your Value
You’re an expert witness who wants to add the greatest possible value to your side. (Or you might be the attorney who wants to get the most juror persuasion out of your expert.) You’re in the right place. Jurors taste … Continue reading
The Difference Between an Expert and an Expert Witness
We think how we speak after awhile. An expression can become detached from its origins and then lead to blinders. In litigation world, saying “expert” and not “expert witness” is one of the particularly bad ones, made worse by its near universality. … Continue reading
Beware the Stranger With An Agenda (B.T.W. … It’s You)
I have served and observed thousands of lawyers over 23 years, and gotten to know their thinking, strategy, intentions, and performance both preparing for and conducting jury trials. And I have become convinced that there is one barrier at the … Continue reading
Leveraging Mediations Into Good Settlements
(This is my article published in the June 3, 2013 edition of ‘The Recorder’)
The Five Do’s and 12,000 Don’ts of Opening Statements
I sat through some opening statements the other day, and can only just now talk about it. Even now, at some points in the story, I feel like pointing to a doll to communicate exactly where and how the two … Continue reading
Obligatory Jodi Arias Commentary
I have not been following the trial very closely and I don’t really care about it— I feel like this Phoenix production is programming for Nancy Grace’s audience, and I’m really more of a ‘Mad Men’ guy. But I caught … Continue reading
Juryology: Art & Science of Jury Persuasion 