Juryology

The trial practitioner is constantly told to Come Up With A Story of Your Case. Story is frequently mentioned in this blog, for that matter. The truth is that humans learn by stories, organize information via stories, and store it as stories. Remember 8th grade: algebra didn’t really start making sense until 2nd semester when [...]

Here are some books I would urge all trial practitioners to add to their library. Well, no– don’t just add them to the library; read them!
“Practical Jury Dynamics” (2004) and “Jury Thinking” (2005) by Sunwolf, Ph.D. (Published by LexisNexis). Sunwolf is a brilliant thinker about both the individual experience of jurors as well as the [...]

A great way to leverage your investment in pre-trial jury research (such as focus groups and mock trials) is to have your trial consultant appear with you at the mediation. By the time you get to a mediation, you have lived with the case for a couple years, and have beaten opposing counsel over [...]

Welcome to Juryology, a blog devoted to all things related to jurors: understanding them, picking/excusing them, educating them, and thus winning with them.
We will also discuss using pre-trial research both for use at trial, but perhaps as importantly, in your mediations and negotiations.
I am a trial consultant & member of the State Bar of California, [...]